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Don't Let Search Engines Pass You
By:
With more competition entering your "keyword realm" every day (whether you
are in the motel business, a fishing guide, own a dental practice, you're
a plumber or lawyer)....slowly but surely your search engine
rankings are dropping. We have a proven method of
side-stepping this issue below
Your search engine ranking is industry specific - using keywords and
keyword phrases that viewers are typing-in to a search engine on a 24/7
basis.
Google Search Engine Rankings
Need More Stuff:
For our purposes, we'll be examining
Google web site rankings. It is essential and vital to the
welfare of your business web site, that you make changes by
updating your home page with fresh content, running specials,
updating information - at least on a quarterly basis. Maclin Solutions is once again
requesting that you update your home page
information on a routine basis.
Search Engines Are Passing You
By:
By supplying your webmaster
with fresh or rich content for the home page, your site will
increase in search engine rankings. Search engine robots
are always on the hunt for new content and changes each time
they visit your site. Many times though they stop at
your site - see that there is no change - and move quickly on
to the next site. There is nothing new posted that will
help increase your ranking.
The Great Importance of Fresh
Content Versus Stagnation:
Without making changes by add
content, deleting or editing information contained on your
home page and subsequent pages, the search engine stops
to visit less and less. This leads to site stagnation - and
greatly decreases your site's performance and rankings.
Google Rankings are
Different - Site Popularity:
Your Google ranking is based largely
upon your "site's popularity".
It wages its rankings by how many
viewers are referred to your site from other, external links
where your site link is found. For instance, your chamber of
commerce link would prove valuable as it is popular (used by
many) and generates new visitors (prospective customers) to
your web site.
Diversity Your Business - Be Seen
Everywhere:
Having links created externally that
lead viewers to your web site is highly successful and makes
your site popular with the search engines. Create a
YouTube video, begin a facebook page, join an
industry-specific forum, write articles and the vast majority
of these avenues are free. Free is good!
The Solution is Easy -
Supply Related-Content Regularly:
Remember that fresh content
becomes "old" content and the rankings attained over a period
of months will suffer unless the process of refreshing the
content continues. Make a calendar note for every other
month or a quarterly reminder and send new, related content to
your webmaster regularly - for the life of your web site.
A Solid,
Successful Marketing Plan Equals High Return for a Small Investment.
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Ask yourself two simple questions:
1. Should I have a marketing plan?
2. Is my budget cost-effective for the coming year?
If your answer is "No" to either -
and you don't know how to create a marketing plan or create a
budget for your business efforts - now's the time to start and
we can help!
1. Your yellow page ad and all
directory ads should have a link to your web
site. Otherwise, you're really missing out.
2. Consider an industry-specific banner ad program
and advertise your business to your best audience...your
target market.
3. Take advantage of your
local chamber of commerce, city, county and state benefits online.
Business recognition is the name of the game.
4. Utilize local and regional newspapers
and industry-specific magazine web sites to promote new
business; write "how-to" articles, place announcements, run
press releases periodically and keep your name out front of
the competition.
5. Sponsored Ads (Pay-Per-Click) on
Yahoo and Google - cost effective and produce outstanding
results.
6. Social Networking is everywhere -
market your business
via Facebook, twitter,
YouTube videos, blogs and industry
forum generate business and business name recognition.
8. "Mobile" Advertising is the
latest BIG technology for promoting your business. It builds brand awareness and mobile site traffic to your web
site. You can offer lunch specials between specific
hours of the day; flower shops can remind customer of an
anniversary - the possibilities are endless.
9. Use your web site to run specials
and seasonal discounts - daily, weekly or monthly; use
printable coupons. Create reciprocal links with your sponsors,
industry vendors and customers - this is free advertising and
it works.
10. Community Networking - job
fairs, trade shows, chamber events, all create more
business exposure. Collect names and e-mails of past,
current and future customers into a database program and
utilize the power of e-mail marketing.
11. Throughout the year, collect
names and e-mail address of past, current and future
customers; develop an online e-marketing piece to keep your
name in front of them.
13. Print Advertising is a still at
the foundation of all marketing plans and is the elementary
ingredient in today's markets; ensure your web site address is
on everything e.g. brochures, collateral pieces, business
signage, company vehicles - it all ads up.
14. If you sell a product, we can
develop a shopping cart service and you can process credit
card payment online. This is a great investment that
offers convenience to your customers and it is affordable.
Ask us today how we can help you succeed online!.
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