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Facebook
In this economy, small businesses have it tough. Advertising costs have
soared, and these days you have to be a savvy marketer in order to reach
your market. Social media allows users to generate new customers -
sometimes by the thousands. Small business advertising doesn’t get
any better than this...and it's free!
A Facebook fan page can generate new
customers and might just be the best marketing avenue online
currently. It’s a
totally result-oriented way to display the details of your business
and promote specials, post videos, host seminars and so much more.
Let Maclin Solutions create a sensational
Facebook page for your company. There is a time
commitment involved, but well worth it. With just a little bit
of effort, this is free advertising that can reach new customers
without a dime coming out of your budget.
YouTube
YouTube offers so many
solutions - it's hard to list them all here, but we'll try!
Video, In-stream Ads, TrueView, Promoted
Videos, Reach Ads, Homepage Ads, Display Ads, Brand Channel, and
Mobile are just a few.
Let your brand shine in front of viewers as they watch their
favorite videos with display ads and make a lasting impression. Make
a Lasting Impression with Display Ads
YouTube attracts millions of viewers every day and you can reach
them without a video on YouTube. Display advertising on YouTube puts
your message in front of viewers as they watch their favorite videos
-- either next to the video player or as an overlay on the video
itself. Your display ads will appear only on the pages of selected
YouTube partners.
Reach the right audience
Reach the customers you're most interested in: target your ads by
category, channel, context, placement or interest on YouTube or the
millions of sites in the Google Display Network.
Reinforce your message
Pair your in-stream video ads with display ads to reinforce your
message and increase your impact. When a viewer initiates a video,
YouTube displays your 300x250 display ad for the full duration of
the video.
Rich media integration
Work with these certified third party ad vendors to serve and manage
your rich media ads on YouTube and on the Google Display Network,
reaching up to 89% of all online users.
Twitter
Twitter is an information network that
works in real-time and connects businesses to businesses, people to
people.
Businesses use Twitter to quickly share information with people
interested in their products and services, gather real-time market
intelligence and feedback, and build relationships with customers,
partners and influential people. From brand lift, to CRM, to direct
sales, Twitter offers businesses a chance to reach an engaged
audience.
Use Promoted Tweets to amplify your message with targeting options
that allow you to reach the right person, in the right place, at the
right time. Twitter’s geographic targeting increases the relevance
of your message based on location.
Targeting followers puts your message in front of your brand
advocates
Targeting users like your followers extends the reach of your
campaign and brand to more users who are receptive to your message
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LinkedIn
LinkedIn is the world’s largest
professional network with over 120 million members and growing
rapidly. LinkedIn connects you to your trusted contacts and helps
you exchange knowledge, ideas, and opportunities with a broader
network of professionals.
LinkedIn gives you the keys to controlling
your online identity. Have you Googled yourself lately? You never
know what may come up. LinkedIn profiles rise to the top of search
results, letting you control the first impression people get when
searching for you online.
Whether you’re looking for a career
opportunity, winning new clients or building your professional
reputation, LinkedIn connects you to jobs, sales leads and ideal
business partners. With our powerful search engine, company research
tools and a jobs board that shows who you know at listed companies,
LinkedIn is the place to turn for new opportunities.
RSS Feeds
There are a lot of websites out there that promote
their RSS feed. This is a fantastic avenue for the promotion and marketing
of your business web site. Why? While there
are a lot of internet marketers that are already using this advertising
and marketing technique you’re going to discover that there are others who
are not aware of this world-wide venue.
Abe’s Forex Signals
posted that RSS Feeds are a viable information source for your viewers as
well as the added benefit of adding new content to your site. Is is an effortless way to
get viewers to keep coming back to your site. When new content is posted,
your subscribed viewers will be notified instantly and they have to go to
your site to see it. This is the best reason to add an RSS feed to your
web site. It never sleeps!
There are two other
benefits that not every one knows:
1. RSS Feeds build
back-links to your new content
automatically and the search engines notice the new content
quickly. Since your new feed is automatically updated, it is listed
in the RSS feed directories. The back-link is a feature benefit that
will attain a higher ranking for your search engine result pages.
2. Your competitors will
notice your rankings and will place your RSS feed on their web site as a
way to get fresh content for their web site. When your competitors do
this, they are advancing your site rankings because the post will always
lead the viewer back to your web site.
If your company is not utilizing industry-specific RSS feeds, ask the
professionals at Maclin Solutions to give our recommendations and get the
right feed to generate the right interest in your company. It's
simple to implement and produces great results for most businesses!
Mobile Apps & Marketing
Some see mobile advertising as closely
related to online or internet advertising, though its reach is far
greater - currently, most mobile advertising is targeted at mobile
phones, that came estimably to a global total of 4.6 billion as of
2009. Notably computers, including desktops and laptops, are
currently estimated at 1.1 billion globally.
It is probable that advertisers and media industry will
increasingly
take account
of a bigger and fast-growing mobile market.
In addition to standard mobile display banners, a growing trend is
to include rich media execution within the banner ads. This includes
banners that would expand to a larger size, offering advertisers a
larger display to communicate their message. Games within the banner
to make the experience more interactive or a video within the banner
space.
Currently, 74% of all mobile subscribers
or 2.4 billion people are active users of mobile technology - making
it the next big thing for business-minded marketing professionals in
the world.
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